Protect what matters most
Explore why important goals lose ground to the demands of daily work, and how a sharper focus can help leaders give their most consequential priorities the attention they deserve.
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4DX Conference Overview 7:4201 02 03 01 02 03 01 02 03 Working where strategy
A clear path from
01 02 03 04 Discuss your plans with Nick
WORK WITH CHRIS
Three ways to put execution into practice.
Keynotes, executive team coaching, and leadership offsites that help your leaders turn strategic priorities into focused action.
Discuss your plans with NickChris McChesney · FranklinCovey
4DX Conference Overview 7:42START HERE · 7:42
Considering Chris for your event?
An introduction to the 4 Disciplines of Execution, with graphics and clips from Chris’s keynotes. See the ideas and speaking style he brings to an event.
Watch the overview · 7:42 Discuss your event with Nick
01 / KEYNOTES & CONFERENCES
Keynotes
Give inspiration a next step.
Give your audience the energy to think differently and a practical approach to putting their priorities into action. Chris brings The 4 Disciplines of Execution® to life through engaging stories, relevant examples, and clear principles, with each presentation shaped around your organization, industry, and event goals.
WHO IT’S FOR
Conferences, annual meetings, and leadership gatherings where execution needs to move from an idea to a shared priority.
HOW IT WORKS
A customized keynote, delivered in person or live online. Content and session design are discussed around your audience and objectives.
Turn goals into engagement
Discover how meaningful goals, visible progress, and a clear sense of contribution can help people connect with the work. Examine the difference between announcing a priority and engaging a team in achieving it.
Make execution practical
Introduce your audience to the four disciplines of focus, lead measures, scoreboards, and accountability. Use relevant examples to consider how these principles apply to the challenges your leaders face.
Tell Nick about your audience, event, and priorities. He’ll help explore availability and the right fit, then coordinate the conversations that shape Chris’s presentation.
Discuss your keynote02 / WORK DIRECTLY WITH CHRIS
Executive Team Coaching
Put your priorities to work.
Your leadership team knows what matters. The challenge is turning that understanding into consistent action across the organization. Work with Chris to examine where execution stalls, sharpen the focus around your most important priorities, and explore the leadership practices that help teams sustain progress amid competing demands.
WHO IT’S FOR
Executive and senior leadership teams working through strategic execution challenges at the enterprise or divisional level.
HOW IT WORKS
Interactive work with your leadership team, in person or live online. Scope and session design are developed around your strategic challenges.
Find the real execution challenge
Examine the distance between your strategic intent and the way work happens today. Explore where competing priorities, unclear expectations, or inconsistent follow-through may be slowing progress on the outcomes you value.
Focus your leadership effort
Consider which priorities deserve concentrated attention and which behaviors could make the greatest difference. Use that discussion to explore how leaders can create clarity across teams without adding unnecessary complexity.
Strengthen shared accountability
Explore how visible measures and clear commitments can support more useful conversations about progress. Consider how your leaders can reinforce ownership and help teams keep important goals in view.
Start a conversation with Nick about your leadership team and the challenges you want to address. He’ll help coordinate an engagement shaped around the work that matters to you.
Discuss team coaching03 / WORKING SESSIONS FOR LEADERSHIP TEAMS
Leadership Offsites
Make room for what matters.
Bring your leaders together to work on the priorities that need their collective attention. An interactive session with Chris creates space to examine your execution challenges, apply the principles of 4DX, and consider how the decisions made in the room can guide action when everyone returns to daily work.
WHO IT’S FOR
Executive offsites, leadership summits, and strategic kickoffs centered on an important initiative or a new set of priorities.
HOW IT WORKS
A customized working session, delivered in person or live online. The agenda is shaped around your team, strategic context, and purpose for gathering.
Clarify the purpose
Focus the conversation on the strategic challenge that makes this gathering important. Explore what deserves the team’s shared attention and where different assumptions may be getting in the way.
Work through the priorities
Apply execution principles to the choices in front of your leaders. Consider the goals, behaviors, and measures that could help the organization concentrate its effort on what matters most.
Think beyond the room
Explore what follow-through will require once daily demands return. Discuss how ownership, visible progress, and a rhythm of accountability could help your team carry its priorities into everyday work.
Share your plans with Nick, including who is attending and what you want the gathering to accomplish. He’ll help coordinate the next steps and a conversation about the right session for your team.
Discuss your offsiteEXPERIENCE AT THE LEADERSHIP TABLE
Working where strategy
meets execution.
Chris’s executive engagements include leadership teams at these organizations.
Coca-Cola
North American
Leadership Team
Shell
Executive Leadership Team,
Deep Water Division
Marriott International
Senior Leadership Team
for the Americas
Executive-team experience described on Chris’s official profile.
Chris has a unique ability to distill big concepts into clear, practical strategies that leaders can immediately apply with their teams.
Jamie Tassa
VP of Events, Chief Executive Group
PLANNING YOUR ENGAGEMENT
A clear path from
first conversation to your event.
Start with Nick.
Share your audience, priorities, and timing. Discuss fit, availability, and the speaker fee.
Shape the session with Chris.
A pre-event conversation explores your execution challenges and the purpose of the engagement.
Bring the details together.
Nick coordinates the agreement, travel, logistics, and billing. Final preparation covers customization and audiovisual needs.
Keep the conversation going.
Share feedback after the session and discuss questions or next steps with the team.
Common questions
Can Chris join us virtually?
Yes. His keynotes, executive sessions, and 4DX implementation sessions can be delivered live online.
Is the presentation customized?
Chris adapts his presentations to your organization and industry. The pre-event conversation helps connect the content to your priorities.
How long is a session, and what is the fee?
Discuss your event format, available time, and goals with Nick. He’ll help establish the right scope and share the fee and availability.
Can we go further with 4DX?
Yes. Ask Nick about a session focused on your commitment to 4DX, the results you want to pursue, and your implementation steps.
Who will manage our engagement?
Nick Smith is your point of contact for every inquiry through this website. He works with you on planning and the details of the engagement.
YOUR NEXT STEP
Let’s find the right fit.
Tell us about your event, your team, or the challenge you’re working through.
Chris in action
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